The 20-Day Startup Test Programme

You Want To Start a Startup? Don’t waste your time. Find your customers first. Join our programme from 12 February 2014 to 3rd March 2014.

The 20-Day Startup Test is a special 20-day programme to help startup founders make sure their idea is worth abandoning everything else for. It is hands-on, fast-paced, and fully focused on reaching customers to validate your idea


You’ll Test Customers the Lean Startup Way

With the help of our mentors, you’ll use the most effective techniques in carrying out the principles of Lean Startup on your startup. We save you the effort in understanding Lean Startup so you can use your brain to implement Lean Startup effectively instead.

You’ll be provided the tools

We’ll give you the tools to test and measure your customers’ responses. These are tools we use ourselves for our own startups. You won’t have to find and buy them. It’s all included in the price of the programme.

Awesome Testing Location

The Testing Ground is located in a shophouse alongOrchard Road. Not only is it convenient to get to but it also means you are closer to the most important people you need to find – your customers.

You’ll Overcome Your Fears

Getting out of the building, you will face what many entrepreneurs actually dread – the unvarnished truth about their startup based on face-to-face interviews with the customers. We will give you the kick to get started.

The End Outcome

The Testing Ground isn’t about testing your product idea, it is about testing whether you have a business model that works. You won’t end up with a great looking product or a business plan. Instead, you’ll gain two most important insights – does anyone want your product and should you abandon everything else to focus on your startup?

The good news is that you won’t be facing this alone.

Experienced startup mentors and practitioners will come alongside you to assist you. We’ll teach you the best techniques in Lean Startup so you don’t waste time trying to learn it yourself.

You’ll learn faster and change faster than if you were to start your startup alone. Your chances of success is much higher if you pass The Testing Ground.

But remember, this is still your test. We can help but we won’t do your testing for you.But that’s why the success is yours.


The structure of the course is made up of 9 components. The components are broken up as follows:

1) Summarising your vision, value proposition, hypotheses and assumptions (1 component)

2) Getting to a Problem/Solution Fit: Do you have a problem worth solving? (3 components)

3) Validating Product/Market Fit: Does anyone want your solution? (3 components)

4) Testing the Other Components of Your Business Model (2 components)

We will run workshops on Tuesdays, Thursdays and Saturday mornings at 9am.

Group huddles will then last about 2 hours. The rest of the time till the start of the next component is up to you to manage so long as you achieve your deliverables.

You will also have the use of The Testing Ground facility Monday to Saturday from 9am to 3pm.

So for the price you pay to use a co-working space, you can actually test out your idea in a shophouse along Orchard Road with the help of experienced Lean Startup practitioners.

Event Timeline
Wed Feb 12, 2014
9:00 AM - 12:00 PM SGT
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The Testing Ground
One-Person Startup (Buy only one seat for each person per startup) $420.00
Two-Person Startup (You must order two seats) $385.00
More than 2-Person Startup (You must order more than two seats) $350.00

On sale until Feb 11, 2014, 9:00:00 AM

Venue Address
38 Orchard Road Singapore
Just 5 minutes from Dhoby Ghaut MRT Station
Bryan Long